The Beauty Brains: Are You Impressed by These Hair Care Ads?

The Beauty Brains Cosmetic chemists answer your beauty product questions! We are a group of cosmetic scientists who understand what the chemicals used in cosmetics really do, how products are tested, and what all the advertising means.

Are You Impressed by These Hair Care Ads? Sep 12th 2012, 06:01 Here’s an interesting Pantene advertisement that I saw on the shelf at my local Target and  I’m curious to see how the Beauty Brains community reacts. The first ad claims the product “virtually erases damage of 100 blow-drys.”             While the second purports to provide “zero heavy buildup. 100% body.”               I have two questions for you, the Beauty Brains community: First, did you find this kind of numerical claim meaningful or even interesting? Second how do you think the company would support such claims? Are such claims even possible? Here’s a hint the little “*” in the first claim tells us that they’re testing the “shampoo conditioner system, damage to smoothness and shine. ” What are your thoughts on these kinds of claims? What do they mean to you (if anything)? And how do you think the company supports them? Leave a comment and share your thoughts.

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